Even though the Beauty Brains don’t do traditional reviews, from time to time we like to share new products that we’re trying. We want you to know that we received free samples in exchange for a mention on our blog and that we’re not necessarily recommending you buy anything. We’re just sharing new product news; please do your own research before you buy. This week we have one product to share.
Here’s what the manufacturer says: “Sumptuous lathering and sulfate-free, Smoooth is infused with argan oil to make your mane velvety smooth and silky soft. It’s ideal for use on medium to thick hair.”
Technical commentary: This is one of the most interesting shampoo formulas we’ve seen. It uses Sodium Cocoyl Isethionate, a very mild surfactant that used in the top ten mildest body washes, along with no less than eight (!) other foaming/cleaning agents. Surprisingly, even with this much surfactant the lather does not strip the hair. In fact, hair is left feeling highly conditioned. It reminds us a little of the old Pureology sulfate free shampoo formula.
Water/aqua/eau, sodium cocoyl isethionate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, sodium lauroyl sarcosinate, laureth-5 carboxylic acid, cocamidopropyl betaine, cocamidopropylamine oxide, disodium lauroamphodiacetate, sodium c14-16 olefin sulfonate, peg/ppg-120/10-trimethylopropane trioleat, lauret-2, cocadimonium hydroxypropyl hydrolyzed keratin, argania spinosa kernel oil, peg 40 hydrogenated castor oil, polyquaternium 10, melissa officinalis leaf extract, calendula officinalis flower extract, chamomilla recutita (matricaria) flower extract, prunus serotina (wild cherry) bark extract, humulus lupulus (hops) extract, cymbopogon schoenanthus extract, urtica dioica (nettle) extract, rosmarinus officinalis (rosemary) leaf extract, salvia officinalis (sage) leaf extract, achillea millefolium extract, panthenol, linoleamidopropyl pg-dimonium chloride linoleamidopropyl pg-dimonium chloride phosphate, peg-8 amodimethicone, silicone quaternium-16, undeceth-11, butyloctanol, undeceth-5, polyquaternium-47, sodium pca, ethylhexyl methoxycinnamate, styrene/acrylates,copolymer, fragrance/ parfum, methylchloroisothiazolinone, methylisothiazolinone, red 40 (ci 16035), yellow 5 (ci 19140).