A look at a top-selling natural shampoo on Amazon.com…
This product costs $32 for 11 ounces it claims to be all natural and good at preventing dandruff. Is it worthwhile? Let’s take a look at the label.
Komenuka Bijin All Natural Moisturizing Shampoo Ingredients
As always, water is the main solvent in shampoo.
Coconut oil derivatives
This is not an approved name for a cosmetic ingredient so it’s a little difficult to understand exactly what’s in the formula. Quite a few cleaning agents in shampoos are derived from coconut oil. Sodium lauryl sulfate, the ingredients every one loves to hate, is one example. Based on this ingredient list it’s impossible to tell if this product contains SLS or a different surfactant derived from coconut oil.
Glycol amide stearate
Again this is not be technically correct name for this ingredient but this appears to be a thickener or a pearling agent.
Ginseng, rice bran, rice germ oil, swertia (herb), wheat extract, seaweed, aloe
These natural extracts certainly look convincing on the label, however they add no functionality to a rinse off product such as this one.
Butylene glycol, alcohol
These are the solvents used to dissolve the extracts.
This is a thickener and I’m curious how they justify their natural claims while using an ethoxylated material.
This, of course, is the scent of the product. I also wonder if they are using all natural fragrance ingredients which exist but which are more expensive.
Besides noting what’s in the formula it’s also important to notice what is not here. In particular, note that there are no anti-dandruff ingredients even though the website describes the product’s ability to remove and prevent dandruff. There are also no preservatives listed.
Below is a link to Komenuka Bijin shampoo on Amazon.com. Here’s what we’d like you to do: Click on the link but do NOT buy this product. Once you’re in Amazon search for a different shampoo. There’s no way we could recommend spending so much money on a product that does not offer a differentiated benefit. No matter what you buy you’ll still be supporting the Beauty Brains.