We’ve blogged before about oxidative hair dyes, the kind that provide a permanent color change (well, permanent until it grows out, anyway ). But there’s always the problem of what to do after a few weeks when your roots start to grow out. Here’s a new product that bridges the gap until you’re ready to recolor: Gray Away Root Concealer.
The Gray Away product seems well suited to the task. The pigment in the sample we tried did an excellent job of matching medium brown hair color. And the anhydrous silicone base does a great job of locking that color into place. Considering this product is formulated with iron oxides and not true soluble dyes that can stain hair, it does a remarkable job of depositing color.
Gray Away’s aerosol delivery system, does pose some problems though. After testing a sample, it’s apparent to us that aerosols are a tricky way to delivery color. They are very good at delivering a very fine uniform coating of color however because the pressure is so high the product tends to blast out and cover a much larger area than you intend. Gray Away tries to over come this issue with a special targeted nozzle. Still, our evaluator found it challenging to precisely control the spray. Too close and it focussed on the roots but it blasted the scalp leaving a dark stain. Too far away and the bathroom as well as your shoulders looked like they had a dye job. With a little practice this may be less of an issue.
If you don’t mind this trade off, you may find that Gray Away does a great job of keeping your roots from showing between colorings. A single 1.5 ounce bottle retails for $9.99 and lasts for up to 40 root touch-ups. Visit Gray Away.com to learn more.
Gray Away ingredients
Butane, Hydrofluorocarbon 152A
Ethyl trisiloxane, Trimethylsiloxane silicate, Methyl trimethicone
Silicone based carriers and water-proof agents to “lock” the color in place.
I don’t think this product really needs to be fragranced, but I guess it doesn’t hurt.
Iron oxides, may contain TiO2
Even though the Beauty Brains don’t do traditional reviews, from time to time we like to share new products that we’re trying. We want you to know that we received free samples in exchange for a mention on our blog and that we’re not necessarily recommending you buy anything. We’re just sharing new product news; please do your own research before you buy.