I know that beauty companies have to be increasingly creative with their claims and advertising in order to break through the clutter and entice us to buy their products. But sometimes I’m offended when they make ridiculous scientific sounding claims. Are they just being “cute” or do they really think we’re stupid enough to believe what ever they tell us? Maybe it’s just me, but when I saw these three new products at my local Target I had to cringe a little bit because they seem to disrespect my intelligence. What do YOU think?
First is Voluminous Million Lashes mascara which claims it will “millionize your lashes.” I don’t really know what that means but it kind of creeps me out. I like the idea of thick long lashes but I’m not sure I want millions of them sticking out from all over my eyes. Or perhaps they mean their product will make my normal ashes 1 million times thicker. Since on average a human hair is about 0.002 inches in diameter, increasing the size by 1 million times would make each eyelash approximately 167 feet in diameter. Maybe it’s just me but I don’t find that very appealing.
Next is this new Revlon’s new DNA makeup. As you can see it contains something called “DNA Advantage tm.” I have no idea what this it, but clearly this product is better than others on the market because it’s SHAPED LIKE THE DNA DOUBLE HELIX. Watson and Crick would be proud.
Thirdly here’s Physicians Formula entry into the “this product changes color to match your skin tone, honest it does” category. This time, in addition to pH control, this product is also activated by light to give you the “perfect bronze glow.” If you want to know the real scoop on how such products work, read Can Cosmetics Really Change Color To Match Skin?
So, is it just me or do you find these sappy science claims insulting too? Leave a comment and let me know if my rant is misplaced or if you share any of my disgust.
Image credit: griswald.net