Here’s an interesting product that I’m filing under my favorite topic: “Do beauty companies think we’re stupid?”
It’s a body wash under Colgate’s Soft Soap line. According to the front of the package, it features crushed Coconut and Jojoba extracts in a creamy body wash base. As you can tell from the picture it’s a nice enough looking product. It’s a nice creamy beige color and you can see the little scrubby bits inside. What do you think those are? Probably the “crushed coconut” that they proudly mention on label, right? Wrong.
Take a look at the ingredients on the back and you’ll see that it indeed contains coconut extract but it’s coconut oil. That certainly won’t give you little brown scrubby bits that we can see in the package. So what are those? We see elsewhere in the ingredient list that apricot seed powder is included in this product. So that’s what those little scrubbing particles are.
Now to be honest it doesn’t matter to me if I’m scrubbing my body with apricot seeds or coconut husks as long as I like the way the product works, that it leaves my skin feeling nice, and that it smells good. But would it have killed Colgate to say on the front label “with Coconut oil and Apricot seeds?” Or maybe they thought the word “seeds” might make us think it will scratch our skin? Well if that’s the case, shouldn’t we have known that? Now I grant you in the big scheme of things this is a pretty minor deception. Still if we’re going to hold cosmetic companies responsible for respecting our intelligence we have to start somewhere!
Image credit: http://farm7.static.flickr.com/6130/5992837346_f653e6f707.jpg
What do YOU think? Is Mid Brain off on another rant or do label “deceptions” like this annoy you too? Leave a comment and share your thoughts with the rest of the Beauty Brains community.