I’m seeing a disturbing new trend in beauty press releases recently: They actually contain useful information!
Okay all snarkiness aside, last week we were pleasantly surprised to learn about beauty tips for on the cheapest beauty ingredient ever. This week it’s breaking news on Findation.com, an innovative website that helps you find the perfect foundation shade through crowd sourcing. Allow me to quote the press release:
Findation.com is a global project (currently in beta), creating the world’s largest usable database of matching foundation shades. Findation.com uses an algorithm to recommend similar shades, based on the matches entered by other foundation users. That means we need lots of people to tell us what foundations they use to give the best shade recommendations possible…you can help by telling us which shades you use. It’s easy! Go to www.findation.com Enter the foundation shades that you use that are a good match for your skin. The more matches you can enter, the better.
If any of the Beauty Brains community uses Findation.com, leave a comment and let us know how you like the experience.
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