I start out this review with a bad taste in my mouth. No, I didn’t swallow some of the shampoo while washing my hair. It’s just that this product is positioned as an “Active Naturals formula” which is irrelevant, if you ask me. And you can pretty much ignore the hype abouut it being “infused with balancing seaweed extract”
But here’s what you should know: unlike the vast majority of shampoos on the market this one is based on the mildest surfactant money can buy (Sodium Cocoyl Isethionate)and includes some pretty darn good conditioning agents. It’s probably not a good enough 2-in-1 that you can skip your regular conditioner, but it’s not bad. Best of all it’s not that expensive. I would recommend this to anyone who’s interested in mild cleansing and conditioning at a reasonable price.
Aveeno Pure Renewal Shampoo Ingredients
Water, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Ammonium Lauroyl Sarcosinate, Acrylates Copolymer, Cocamide MEA, Dimethicone, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Fragrance, Phenoxyethanol, Sodium Hydroxide, Citric Acid, Caprylyl Glycol, Propylene Glycol, Glycerin, Guar Hydroxypropyltrimonium Chloride, Laminaria Saccharina Extract, Polyquaternium-7, Methylisothiazolinone, Titanium Dioxide, Mica.
Plus: the sample kit that this shampoo came in also included the cutest little Cynthia Roweley Band-Aids you’ve ever seen! They almost make me want to cut myself.
Even though the Beauty Brains don’t do traditional reviews, from time to time we like to share new products that we’re trying. We want you to know that we received free samples in exchange for a mention on our blog and that we’re not necessarily recommending you buy anything. We’re just sharing new product news; please do your own research before you buy.
If you want to try a shampoo based on one of the best cleaning agents available then shop for Aveeno Pure Renewal 2-in-1 Shampoo
{ 2 comments… read them below or add one }
What kills it is the quat. I have had a lot of comments from customes for, GASP, the horrors of quats. Even Honeyquat. Which is acceptable as, “more natural,” but derived from an animal, therefore rendering it impossible to work it. The problem is, a nice quat makes your hair, at least mine, so yummy and lovely. Without them, it tangles and, as my oldest son put it when I went out and told them to go to sleep at 3am this morning, “Mom’s got a total faux hawk all over her head.”
Um, gee, thanks. Rotten teen. I hope you have six just like you and no, I will not babysit. I will be too old.
I love my quats. I see a lot of people really seeking them out as the most recent devil in hair care. Although, you don’t want one in your eye. YEOCH!!!!!!!!!!!!!!!!!!!!
I’m currently using the conditioner from this line. I’m really sensitive and have an issue with over shedding if something doesn’t compatible, so the short list of ingredients appealed to me. But so far it still isn’t as good as my Mop conditioner, so I might have to suck it up and go spend the money on that again.