How much does the information provided with a product influence how feel about the product?
Case in point: I recently received samples of a new Japanese facial cleanser, Hanayuki Hada Facial Rolling Gel, to try. The package is absolutely gorgeous but all the information printed on it (except for the usage instructions) is entirely in Japanese. So when I gave it to a couple of English speaking friends they could read how to use the product but they had no context of how it was different or what it was supposed to do. All they knew was it was a “facial cleanser.”
From my research I knew that this formula was very different than typical cleansers. There are no detergents to make it foam up. Instead it uses a polymer solution. But I didn’t tell any of this to my unknowing product evaluators. So, how would two different people feel about this product without the context and explanation of what it was?
Person A said:
“The pump doesn’t dispense enough, I had to pump and pump to get enough out. It feels gooey in the hand and it doesn’t foam. It feels heavy on application, it’s hard to distribute, and it’s not light. When I rinse my face doesn’t really feel clean, feels like there’s a layer of residual stuff on my face.”
Person B said:
“When I rubbed the product onto my skin it definitely felt like it was removing impurities. It felt like a typical thick facial gel when I applied it. When i started doing the recommended circles/balling it felt like I was peeling Elmer’s glue off my face (or peeling off skin after a sunburn). It did not hurt – just felt the pulling. The “balls” felt like a typical exfoliant in a body wash-felt the grains but it did not hurt. It was difficult to remove the product at the jawline and hairline . That said, my skin feels soft to the touch, yet clean (some tightness a few minutes after removal but not overly tight). The finger I used to apply the product has a silky feel even after washing it.”
So, one person thought their face “doesn’t really feel clean” while the other thought “skin feels soft.” I wonder if they have thought differently about it with more context? In other words if the product was identified as an “non-foaming cleanser” would it have been better received by person number A? Or if it had been described as a “deep moisturizing cleanser” would she have liked the residual feel better?
It’s easy to forget sometimes but all of our beauty product experience is the result of a combination of the actual product and what we are told about the product. Rarely do we use a product in an informational vacuum.
What do you think? Have you ever used a product that surprised you because you didn’t know very it much about it?
Even though the Beauty Brains don’t do traditional reviews, from time to time we like to share new products that we’re trying. We want you to know that we received free samples in exchange for a mention on our blog and that we’re not necessarily recommending you buy anything. We’re just sharing new product news; please do your own research before you buy.