Bebelyn begs to know…What is your opinion on organix nourishing coconut milk anti-breakage serum?
The Right Brain responds:
Thanks to you, Bebelyn, for giving us the opportunity to wax (hopefully) eloquently about one of our favorite beauty myths: that the ingredients companies tell you about are the ingredients that really make the product work.
Organix Nourishing Coconut Milk Serum Claims
Let’s look at what Organix says about this product (from the Ulta website.)
“Organix Coconut Milk Anti-Breakage Serum helps repair damaged hair, split ends and frizziness. This blend of organic coconut oil, keratin and silk proteins promotes longer hair reducing damage while adding strength and elasticity to weak brittle hair.”
Now let’s look at the ingredients that are actually in the product:
Cyclomethicone, Decamethylcyclopentasiloxane, C12 15 Alcohol Benzoate, Silk Amino Complex, Shea Butter, Coconut Milk, Coconut Oil, Egg White Protein, Tocopheryl Acetate (Vitamin E) (Vitamin E), Fragrance
You’ll notice, just like almost all other smoothing serum products, the first couple of ingredients are silicones and other oils. Cyclomethicone is used a lot because it helps distribute other ingredients and then it evaporates so hair is not left feeling weighed down or greasy. If you look down toward the bottom of the ingredient list you’ll see the so-called “featured” ingredients. This is where the proteins, coconut milk and coconut oil are. Being listed at the end of the ingredients shows that they are at a low concentration – probably well below 1%. Even if these added ingredients do have some functionality, at such low levels they’re unlikely to do anything at all. Another way you can tell that coconut milk (remember this is the namesake ingredient for the product!) is used in minuscule quantities is that this ingredient is water soluble. Since there is no water in the rest of the product any significant amount of coconut milk would turn the product hazy. But the product is crystal clear. In this kind of formula, this is only possible if the ingredient is used at a very low level.
The Beauty Brains bottom line
We’re not saying this is a bad product. In fact, it’s just the contrary: six bucks for a silicone-based air conditioner is not a bad price at all! It’s just that you shouldn’t be tricked into believing what the company tells you about its ingredients.
Image credit: http://art46.photozou.jp/pub/734/233734/photo/111122708.jpg
If you want an inexpensive serum you can buy Organix Anti-Breakage Serum with our link and help support the Beauty Brains.