Here’s an interesting Pantene advertisement that I saw on the shelf at my local Target and I’m curious to see how the Beauty Brains community reacts.
The first ad claims the product “virtually erases damage of 100 blow-drys.”
While the second purports to provide “zero heavy buildup. 100% body.”
I have two questions for you, the Beauty Brains community: First, did you find this kind of numerical claim meaningful or even interesting? Second how do you think the company would support such claims? Are such claims even possible?
Here’s a hint the little “*” in the first claim tells us that they’re testing the “shampoo conditioner system, damage to smoothness and shine. ”
What are your thoughts on these kinds of claims? What do they mean to you (if anything)? And how do you think the company supports them? Leave a comment and share your thoughts.
{ 6 comments… read them below or add one }
Personally no, they don’t impress me. I’m reluctant to admit it but they’re really just have to change their claims slightly though.
“Virtually eliminates blow-dry frizz”
“Zero buildup for maximum body”
Products with those claims would actually work on me because they claim to solve a problem I actually have. >_>
But do they have anything that can reverse the strain of 100 eyerolls?
No I am not impressed by outlandish claims but they are kind of funny. Something me and my sister would make fun of.
@ Random Passer-By – Love it! I agree completely!
Very sneaky wording….just wondering if they would allow me to “virtually” pay for the product since they are comfortable “virtually” satisfying their customers.
It should say ‘blow-dries’!