Rozy says…I looked for SPF 200 on the internet (the INTERNET for crying out loud!) and I couldn’t find a single seller. wtf?
The ever articulate Alchemist responds:
Next year the FDA will introduce new limits making the maximum allowable claimed SPF50+. Although before this change was flagged there was certainly a race for ever increasing SPF numbers in the USA. I can imagine some brand manager demanding an SPF200 product in a new product meeting, so why not…?
- Cost. Sunscreen agents are expensive
- Aesthetics, organic sunscreens feel horible and oily, inorganic suncreens would leave the skin too white
- Diminishing returns. A SPF15 will block about 94% of UV light, SPF30 97%, SPF50 98%, SPF100 99%
A tip of the hat to Forum member Alchemist for responding to Rozy’s question! (I could totally relate to the idea of a marketing brand manager demanding another unrealistic product. Been there, done that!!)
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