The number one selling beauty product on Amazon.com today is: Olay 2-in-1 Daily Facial Cloths. What makes them two in one? Let’s look at the label:
Olay Daily Facial Cloth Ingredients
A skin moisturizer that helps stop moisture from evaporating from skin. This provides one part of the two in one functionality.
Emulsifying agent that helps mix oil and water.
Sodium Lauroyl Sarcosinate
Relatively mild detergent to clean skin. This, along with the next 2 ingredients, provides the second part of the two in one functionality.
Another mild skin cleansing agent that is derived from corn.
Foam booster, again another mild ingredient.
A starch derived material that is typically used to trap other ingredients to provide slow release. Not sure what its role is in this particular formula.
A solvent that can also help suppress viscosity.
Hamamélis Virginiana (Witch Hazel) Extract
Natural extract that can have some astringent properties.
At high enough levels of this beta hydroxy acid can help fight acne and smooth complexion. Since this isn’t a drug product it’s unlikely it uses it at a functional level.
Provitamin that has some moisturizing properties. Again probably just featured ingredient in this formula.
Benzyl Alcohol, Phenoxyethanol
Cationic polymer that has some conditioning properties.
Anti-itch ingredient when used at the proper level in a drug product. Could be used here to give skin a mild tingly effect.
Vitamin E derivative unlikely that it really does anything in this formula.
Another vitamin derivative. This one does have the ability to help brighten skin when used at high enough concentrations in leave on products.
A stabilized version of vitamin C.
Methylparaben, Propylparaben, Disodium EDTA
Sodium Ma Diisobutylene, Copolymer
Most likely some sort of stabilizing agent.
Usually used as an anti-caking agent in powders. Not sure what its function would be here.
Antioxidant to protect the product.
Fatty alcohol derived emulsifier.
Image credit: Amazon.com