Anita says…I’m a chemist by trade and new to this site, but I would suspect revealing the “true ingredient list” would infringe on the company’s formula. Never tried the stuff, just stating the obvious. Love the research, keep up the good work!
The Beauty Brains respond:
Anita’s comment appeared on our post about a New Options Alkaline Mineral Softener but we thought it raised such a good point that we would reiterate it here.
Here’s the scoop on ingredients and “infringing on the company’s formula:” All cosmetics are required to disclose their full ingredients on their package. (If the package is too small they’re allowed to list ingredients on a supplemental insert.) If the company has “secret” technology they are permitted to apply for a special trade secret non-disclosure exemption but that happens VERY rarely. A company can also protect their intellectual property by patenting their inventions which protects other companies from copying their formula but even then they have to disclose the ingredients.
Unfortunately, the law doesn’t require that companies have to provide ingredient information to you online – it only has to be on the product itself.
The Beauty Brains bottom line
You have a legal right to know what ingredients are being used in the products you put on your hair and skin. Far too many companies make it too hard for you to find that information when you’re shopping online. In this day and age we find it ridiculous that ANY company would not list their ingredients on their website.