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Collagenta serum: skin savior or scam?

Mdh must know…Apologies if this has already been discussed (couldn’t find a topic), but I stumbled across a free trial for Collagenta and wondered if the Beauty Brains had reviewed this product?

The Beauty Brains respond:

Collagenta is a mail order product line from London-based DS Marketing Ltd, the same company that markets the Dead Sea Minerals collection. Their Active Collagen Serum, which retails for $149 for what appears to be a 2 ounce container, seems to be the one offered in the free trial so let’s take a look at the key claims and the ingredients.

Collagenta Serum Claims

  • Regular use of Collagenta Active Serum helps the skin stay supple, plump and taut by supplying it with pure marine collagen, rejuvenating minerals and antioxidants.
  • Clinical studies show that when applied twice or thrice daily for just 15 days, Collagenta will fill and smooth out wrinkles that have taken years to form.
  • After as little as one month of regular usage, deep wrinkles, sun spots and other hard signs of ageing are dramatically reduced.
  • Within 3 months, your skin could look 10 to 15 years younger – velvety smooth, glowing and elastic – without painful and expensive Botox injections!

What do these claims really mean?

If you look closely there’s nothing particularly compelling about these claims. Many other (cheaper) products will help moisturize your skin, plumping it up to reduce the appearance of fine lines and wrinkles. There are also “weasel words” included in some of the claims that make them dubious. Note the phrasing of “your skin could look 10 to 15 years younger.” The words “could look” helps soften the claim. Hey, we said your skin “could look” 15 years younger! We’re sorry that yours still looks like crap!

There are some numerical claims as well. The most seemingly compelling one states that the product delivers “91% deep wrinkle reduction.” While at first glance this seems impressive, what does it really mean? It could mean that 91% of all deep wrinkles were 100% removed. But it could also mean that 91% of deep wrinkles showed SOME degree of reduction. And that degree could be 25%, 5% or less. Without these important details this claim doesn’t seem so compelling.

How does it work?

Unfortunately, we couldn’t find an ingredient list for this product on their website. (That is a huge red flag in our opinion. Companies should be transparent about the ingredients they use and not hide them from potential consumers.) So all we know is that the marketing copy tells us the “unique” formula includes 87 key ingredients: active marine collagen, pure honey, plant extracts, Dead Sea minerals, vitamins and powerful antioxidants.” None of these ingredients have been proven to have radical effects on the skin. Collagen, for example, is too big to penetrate anyway. All it can do it moisturize and plump up wrinkles. There’s no evidence presented here that makes us think this product works better than any other moisturizer.

Collagenta Serum Scam?

In addition, for what it’s worth, this product seems to have a fair number of complaints about people being over charged and not being able to get their money back. You can check it out for yourself on this Complaints Board. Let the buyer beware!

The Beauty Brains bottom line

Based on what we’ve seen there’s no compelling reason to spend $149 on a product like this. Even getting the free sample makes us a little nervous given the problems that others have had.

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