A while back we wrote about DermDoctor’s PhotoDynamic Therapy Lotion that supposedly mimics red light therapy. We were highly skeptical at the time and now it seems we’re not the only ones. A recent ruling by the NAD (National Advertising Division of the Better Business Bureau) has asked DermDoctor to revise their claims for this product.
Specifically, the NAD has a problem with claims that suggest the product offers the same benefits as professional light treatments. (Promoting the product as a “moisturizer” and broad spectrum SPF 30 sunscreen is fine.)
Here’s just one of the claims that DermDoctor must change:
“With Photodynamic Therapy you get the same anti-aging red light treatment without the hassle of cumbersome light gadgets, costly doctor visits or post-procedure downtime.”
The company said that it would “work collaboratively with NAD in this matter” which presumably means they’ll stop trying to mislead consumers.
It’s nice to see someone get their hand slapped for promoting beauty science B.S.
Reference: http://www.happi.com/news/2013/02/06/dermadoctor_ads_called_out_by_nad?
Image credit: http://farm2.staticflickr.com/
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Hand slapped? MORE LIKE BURNED!
This is interesting because the Dermadoctor company is promoted as being founded and run by a dermatologist, and so supposedly the products are more scientific or effective or something. I wonder what other dermatologists think about the doctors that create and sell lines of products that make unrealistic claims. Maybe they wish they were the ones making that kind of money!
thanks for this update, i appreciate it very much. i do wish you’d have gotten the company’s name correct, because these advertising claims were shameful, as is DERMADOCTOR.
i am so unimpressed with this line, i can barely express it. over priced malarkey and from an actual dermatologist, no less.
for shame, audrey kunin, for shame!
But does it work? The claim that the NAD didn’t like was that it “offers the same benefits as professional light treatments.” All NAD seems to be saying is that is not as good as professional systems. This does not seem to be addressing whether the product does produce red light.