Maybelline The Colossal Waterproof Volume Express Mascara: Look at the Label

This week Maybelline’s Colossal Waterproof Volume Express Mascara is one of the top selling products on Amazon.com. But what makes it so waterproof? Let’s look at the label:

Maybelline The Colossal Waterproof Volume Express Mascara Ingredients

Isododecane
Solvent for waxes

Cera Alba (Beeswax), C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Carnauba (Copernicia Cerifera Wax) (Carnauba Wax)
Waxes and clays that form the backbone of the product

Propylene Carbonate
Another solvent for waxes

Allyl Stearate/VA Copolymer
Film former, water proofing agent

Lecithin
Emulsifier

Silica
Adjusts the texture

Sodium Polymethacrylate
Film former, water proofing agent

Hydrogenated Jojoba Oil
Adjusts the texture

Phenoxyethanol
Preservative

PEG/PPG 17/18 Dimethicone, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer
Film formers, water proofing agents

Ethylparaben
Preservative

Polyvinyl Laurate
Film former

Polyquaternium 10
Conditioning agent

Soluble Collagen, Panthenol
Featured ingredients that are supposedly good for hair.

Propylparaben, Isobutylparaben, Methylparaben, Butylparaben
Preservatives

Oryza Sativa Starch (Rice Starch)
A featured ingredient, probably doesn’t add much to the consistency of the product.

May Contain (+/-):, CI 77492 (Iron Oxide Yellow), CI 77491 (Iron Oxides), CI 77007 (Ultramarines), Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferroxyanide), Mica
Colorants

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