As long time readers of the Beauty Brains know, one of our pet peeves is the misuse of the term “organic.” From a technical perspective it means carbon-based but in the last several years this original technical definition has been co-opted by the Green movement and is now used loosely to describe almost anything natural. Unfortunately, since there is no standard definition for the term (at least when it comes to cosmetics) there is a lot of confusion about what organic REALLY means.
Organic aesthetic procedures
Latest example: here’s a press release we received from Eclipse Aesthetics titled “Organic Procedures That Are Worth the Hype.” The press release discusses processes like the following procedures:
- Fat Grafting (transplanting your own fat from one part of your body to another)
- The so-called Vampire Facial (using your own platelet cells to boost collagen production)
- Regenokine Therapy (which involves using your own blood as an anti-inflammatory agent.)
We won’t debate the relative merits of these procedures here but we do admit to being baffled how they can be “organic” using the today’s mainstream definition of the term. We don’t deny that Eclipse Aesthetics should be allowed to market their services however they like but we do believe that misappropriating the term organic only serves to spread confusion in an industry already filled with conflicting definitions.
Image credit: http://fc01.deviantart.net/
What do YOU think? What does the term organic mean to you? Do you look for organic products? Can services like this really be organic? Leave a comment and share your thoughts with the rest of the Beauty Brains community.