I wonder how many women have bought a Venus razor because they were told that it “helps replenish skin’s moisture” and “helps lock in moisture?”
It sounds great, doesn’t it? I mean legs get so dry, especially in the winter, and it’s such a pain to shave them. So using a razor that can actually moisturize skin sounds like a win-win. That’s assuming, of course, that the claim is true.
Venus ad is misleading
After reviewing the data on the Venus razor, the National Advertising Division (NAD) of the Better Business Bureau isn’t convinced this is a valid claim. After reviewing the data on the Venus razor, the NAD concluded that what the claim really means is that if you shave with the razor with the lubricating gel bar you don’t need to use a shave gel or cream to lubricate your skin. But the claims about replenishing skin moisture have a stronger implication (maybe helped by the Olay imagery?) that were not supported.
The NAD recommended that Gillette change their advertising to avoid the misleading claims and P&G (the company that owns Gillette) responded that, although they disagreed with some of the findings, they would consider the NAD’s recommendations in future advertising.
You can read a more detailed analysis of the case here.
Image credit: http://i.images.cdn.fotopedia.com/
{ 4 comments… read them below or add one }
haha hand slapped! bad boys!
What is there to consider P & G? If your products have been proven not to work as you say it does, either prove NAD wrong or start telling the truth. It’s really not that hard!
Totally agree with your opinion. We are all deserved for the right information and get protected from those misleading commercial.
I never realized how misleading the advertising for Venus razors were! I don’t have a TV, so I don’t get to see their commercials anymore, so I feel bad for those who are buying the razors because of this pretty false advertising. I’ve actually only used Venus razors twice and both times they made my legs look so dry!