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L’Oreal Kids Orange Mango Smoothie 2-in-1 Shampoo – Look at the label

L’Oreal Kids Orange Mango Smoothie 2-in-1 Shampoo is a beauty best seller on Amazon this week. Let’s look at the label to see what makes it so smooth.

Interestingly, unlike J&J’s baby shampoo which uses all mild, amphoteric cleansing agents, L’Oreal starts with a relatively harsh surfactant (sodium laureth sulfate) and the adds other agents which offset the harshness to make it milder. The advantage to this approach is that you can generate a richer foam.

The “two in one” part of the formula is the polyquaternium-10, a polymer which can stick to hair after rinsing and give some conditioning feel. This won’t be as good a two in one as a silicone containing product but it’s probably fine for young kids.

Finally, we should also note that the product is flagged as being “Now Paraben Free.” The preservative they’ve chosen instead is DMDM hydantoin, a formaldehyde donor. As regular readers of the Beauty Brains now, both parabens and formaldehyde donors are safe preservatives despite what you hear to the contrary but it’s interesting that they must be more afraid of the bad hype from parabens than they are from formaldehyde.

L’Oreal Kids Orange Mango Smoothie 2-in-1 Shampoo ingredients

WATER • SODIUM LAURETH SULFATE • DISODIUM COCOAMPHODIACETATE • PEG-30 GLYCERYL COCOATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • PEG-7 GLYCERYL COCOATE • HEXYLENE GLYCOL • DISODIUM RICINOLEAMIDO MEA-SULFOSUCCINATE • PARFUM/FRAGRANCE • SODIUM LAURETH-8 SULFATE • POLYQUATERNIUM-10 • TARTARIC ACID • SODIUM METHYLPARABEN • MAGNESIUM LAURETH-8 SULFATE • MAGNESIUM LAURETH SULFATE • DMDM HYDANTOIN • SODIUM OLETH SULFATE • MAGNESIUM OLETH SULFATE • METHYLPARABEN • CI 14700/RED 4 • CI 47005/YELLOW 10

If you use our link to buy this L’Oreal Kids 2-in-1 Shampoo you’ll help support the Beauty Brains. Thank you!

{ 6 comments… add one }

  • Pedro January 11, 2014, 6:58 am

    I think they use SLES instead of milder surfactants because it’s more for kids than babies… Kids usually need “potent” shampoos as well.

  • Pedro January 12, 2014, 9:13 am

    L’oréal has just launched a new formula for this shampoo – now without DMDM Hydantoin as well:

    Water, Sodium Laureth Sulfate, Polysorbate 21, Disodium Cocoamphodiacetate, Glycol Distearate, Disodium Ricinoleamido MEA Sulfosuccinate, PPG 5 Ceteth 20, Fragrance, Sodium Benzoate, Sodium Laureth 8 Sulfate, Polyquaternium 10, Carbomer, PEG 55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, Magnesium Laureth 8 Sulfate, Magnesium Laureth Sulfate, Sodium Oleth Sulfate, Sodium Chloride, Magnesium Oleth Sulfate, Red 4 (CI 14700), Yellow 10 (CI 47005), Sodium Hydroxide, Citric Acid, F.I.L. D47657/8

    • Randy Schueller January 12, 2014, 3:23 pm

      Thanks Pedro. Any thoughts on how they’re preserving this new version?

  • rozy January 21, 2014, 10:34 pm

    If there was products preserved to be good for 10 yrs that would be so cool and I would buy them.

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