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Vintage cosmetic video – can makeup make skin better?

Even though this commercial is listed on YouTube under “vintage cosmetics” it’s only three years old. I guess vintage is in the eye of the beholder. Nonetheless it does contain a very interesting claim that one normally doesn’t see associated with makeup.

According to Jennifer Garner “It makes your skin look better even after you take it off.” She then offers this fact as proof: “98% of women saw improvement in skin’s natural texture. tone, and clarity.” How is this possible? Can makeup really make skin healthier?

The answer probably has something to do with the product’s active ingredient, titanium dioxide. You see, this product has an SPF of 20. So it’s not hard to imagine a test which could show that skin that has been protected with this product is in better condition than bare skin.

Of course the commercial gives no indication of HOW MUCH of an improvement women saw. Still, it’s a clever execution of an ingredient based claim.

And just think, in only another 17 years this product really WILL be vintage!

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