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Has coconut oil finally met its match?

As ardent fans of the Beauty Brains already know we’re strong proponents of using coconut oil to treat hair.

Based on what we have seen in the scientific literature, coconut oil is the only oil able to penetrate to the cortex of hair where it waterproofs from the inside out. But now it looks like the scientists at Unilever may have some new research showing that other oils work similarly.

According to some private correspondence we’ve received, the team working on the Dove Advanced Hair Series product line has been measuring “the absorption of other oils into hair that is damaged. When hair is damaged, the cuticle lifts and hair becomes more porous. This creates openings for other types of materials to penetrate into the fiber. Depending on the extent of the damage and the opening of the cuticle, other materials may be able to get inside the hair strand to provide a benefit.”

While this is far from definitive because we have yet to see any published data, it is an intriguing notion. Perhaps this could be the science behind the Dove product discussed in this video?

Stay tuned for more information as it becomes available.

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