≡ Menu

American Crew Fiber Putty – look at the label

American Crew Fiber Putty is a top selling beauty product on Amazon. Let’s look at the label.  

First of all, have I mentioned how much I DESPISE the inconsistent labeling practices of Amazon? Sometimes they don’t list ingredients at all, other times they list all the ingredients, and still other times they list only the “good looking” ingredients. For example, in the case of this American Crew styling putty here are the ingredients they provide:

Coconut Extract, Lanolin & Castor Beans

If you’re looking for a product based on naturally sourced ingredients you can’t go wrong with this three component blend, right? Wrong! There aren’t only three ingredients in the formula – there are 24! And that’s not counting the fragrance allergens. That’s not to say that any of these other ingredients are bad but if make your purchasing decision based on the ingredient list that’s provided to you online then you may be very disappointed.

The lesson for the day, then, is do your research. In most cases, if you see a product with only a few “good looking” ingredients listed then you’re probably not getting the whole story. Check around until you find a website that gives you ALL the information you need to make an informed purchase.

American Crew Fiber Putty ingredients

Water, Lanolin Wax, Cetearyl Alcohol, PVP , Alcohol Denatured, Tribehenin , Propylene Glycol, Tridecyl Stearate, Tridecyl Trimelitate, PEG 8 Beeswax, Ceteareth 25, Dipentaerythrityl Hexacaprylate/Hexacaprate, PEG 40 Castor Oil,  Acrylates/C10 30 Alkyl Acrylate Crosspolymer, Triethanolamine, Tetrasodium EDTA , FragranceParfum, Benzyl Alcohol, Citronella, Geraniol, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol, Caramel, Yellow 5 Lake CI 19140

If you’re interested in American Crew Fiber Putty please shop using our link below and help support the Beauty Brains. Thanks!

{ 1 comment… add one }

  • Lizette May 19, 2014, 4:33 am

    I’m so glad to have found your site, for two reasons, 1) to learn more for myself and 2) to learn what consumers are looking for when they buy products online. I’m passing this post on to my employer to implement on our site as well. Thanks for sharing, Randy.

Leave a Comment