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Does Grow Gorgeous Cleansing Conditioners live up to its claims?

Louisa asks…Can the 11 in 1 Grow Gorgeous Cleansing Conditioner live up to its claims? Is this the end of using both shampoo and conditioner?

The Beauty Brains respond: 
Based on a review of the ingredients Grow Gorgeous appears to be another fairly standard co-wash conditioner.  What I mean by that is it doesn’t contain any heavy silicones that could weigh hair down. The one interesting difference between this formula and some of the other popular cowash products (like WEN) is that it contains a little bit of a mild surfactant (Sodium Methyl Cocoyl Taurate and Betaine.)

The most noteworthy thing about this product is the marketing. Combination claims are common in cosmetics and everyone’s familiar with 2 in 1’s and 3 in 1’s. Pantene even makes a 10 in 1 beauty balm. But Grow Gorgeous has upped the ante by marketing what I believe is the first 11 in 1! How do they pack so many claims into a single product? Mostly by using their thesaurus. Let’s look at the list of 11.

Grow Gorgeous claims

  1. Deep cleanses
  2. Deep conditions
  3. Hydrates hair and scalp
  4. Adds lustre
  5. Adds shine
  6. Reduces frizz & flyaways
  7. Makes hair soft
  8. Offers lasting smoothness
  9. Makes styling easier
  10. Adds protective shield
  11. Adds volume

You’ll notice some overlap in these claims – “deep conditions” is really the same as providing hydrating hair and making it soft and smooth. Lustre is not really different from shine. There are a lot of synonyms on this list!

If you are into co-washing then this may be a perfectly fine product for you (although it is on the pricey side.) I doubt that traditional shampoos and conditioners are in any danger of disappearing because of this product!

Grow Gorgeous Cleansing Conditioner ingredients

Water (Aqua) · Palmitamidopropyltrimonium Chloride · Propylene Glycol · Crambe Abyssinica Seed Oil · Jojoba Oil Glycereth-8 Esters · Macadamia Seed Oil Glycereth-8 Esters · Olive Oil Peg-8 Esters · Ppg-3 Caprylyl Ether · Ethylhexyl Stearate · Hydroxyethylcellulose · Tremella Fuciformis Sporocarp Extract · Panthenol · Glycerin · Sodium Chloride · Sodium Methyl Cocoyl Taurate · Betaine · Phenoxyethanol · Potassium Sorbate · Chlorphenesin · Fragrance (Parfum) · Alpha-Isomethyl Ionone · Butylphenyl Methylpropional · Cinnamyl Alcohol · Citral · Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde · Limonene · Linalool.

{ 1 comment… add one }

  • Marjie August 6, 2014, 5:13 am

    I have thick fine curly hair and have used the 12 in 1 Grow Gorgeous twice . First time felt as if I’d left conditioner in …. My hair was full of volume but no body at the root . Just didn’t have that just washed swing . Second time I woke up the next day with flat waves ( not my usual scrunched loose curl ) . It looked and felt horrid ! I have wet it again and it looks better but so dry . I did rinse this out really well . I will give it one more go but not at all convinced . Shame as I hate washing my hair !

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