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How does self adjusting hairspray work?

Rozy really wants to know…How can the hold of Philip B. Roth Self Adjusting Hairspray be adjusted? How does this work?

The Beauty Brains respond:

Wow. I don’t mind products that use cleverly worded or intriguing claims to attract consumers attention. But this one is just plain ridiculous. How does the self adjusting product work? Here are the use directions straight from this website:

For soft hold mist once

Medium mist 2 or 3 times

Firm hold mist 3 or 4 times.

Seriously? You adjust the hold by adjusting the amount you use??? There has to be more to it than that, doesn’t there?

Nope. Looking at the ingredients we see this is a standard, water and alcohol based hairspray using ingredients that are available in many cheaper products. The two key ingredients that hold hair are the Butyl Ester of PVM/MA Copolymer and Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer. These exact same chemicals are available in products like CVS’s aerosol Hair Shaping Spray which is approximately 9 times less expensive.

The Beauty Brains bottom line

At $22 for 5 ounces this is an outrageously over-priced product that doesn’t “self adjust” better than any other hairspray on the market.

Philip B. Roth Self Adjusting Hairspray Ingredients

SDA Alcohol 40B 190 Proof, Butyl Ester of PVM/MA Copolymer, Water (Deionized), Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Fragrance (Natural), Lauramide DEA, AMP, Benzophenone 4, Dl Panthenol, Phytantriol.

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