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Is Frieda Luxurious Volume Thickening Blow Dry Lotion really just a hairspray?

Dafne dares to ask…The other day I bought Luxurious Volume Thickening Blow Dry Lotion by John Frieda. It works, but it feels just like hair spray, looks just like hair spray, and makes your hair sticky like hair spray. Might it actually be hair spray? And if so, can I use just any type of hair spray for this purpose, or this one is actually better than a normal one if it’s used during blow drying?

The Beauty Brains respondEvil_spray_can_by_djunko

As Dafne pointed out in her original question in our Forum, the product contains the following ingredients:

Alcohol Denat., Aqua, PVP, VP/VA Copolymer, VP/DMAPA Acrylates Copolymer, PEG- 75 Lanolin, Polysorbate 20, Parfum, Butylphenyl Methylpropional, Citronellol, Linalool.

(BTW, we LOVE when our readers do their own ingredient research!)

Blow dry lotion = hairspray

At its core, this is certainly a hairspray. The main ingredients, PVP, VP/VA Copolymer, and VP/DMAPA Acrylates Copolymer, are all hairspray ingredients used to hold the hair in place. But this is a hairspray that’s designed to be used during blow drying. It’s tough to say without seeing the concentration of each ingredient but it’s likely that that the water and alcohol levels (as well as the resins themselves) have been optimized to give you more “play time” during blow drying. You could certainly TRY any old hairspray and see if it works for you but you may find that regular hairspray dries to fast for this kind of application. The worst that can happen is that your hair will end up a tangled mess.

Image credit: http://fc08.deviantart.net/fs35/i/2008/303/e/b/Evil_spray_can_by_djunko.jpg

{ 2 comments… add one }

  • Justine May 5, 2015, 2:53 pm

    If the Blow Dry Lotion is really a hairspray, then is John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment simply a rinse-out conditioner?

    CLAIMS:
    Texturally transforms fine hair, leaving it full even after multiple washes.

    This lightweight semi-permanent treatment establishes a base for volumized styling, enabling her to achieve a look previously viewed unattainable.

    The treatment works by penetrating into each fiber and amplifying each hair strand for lift that lasts through multiple washes.

    INGREDIENTS:
    WATER, ISODECYL NEOPENTANOATE, PVP, POLYQUATERNIUM-37, VP/VA COPOLYMER, CETYL ALCOHOL, POLYIMIDE-1, BENZYL ALCOHOL, HYDROXYPROPYL METHYLCELLULOSE, FRAGRANCE, SILICONE QUATERNIUM-18, TRIDECETH-6, MALIC ACID, TRIDECETH-12, GLYCINE, STEARTRIMONIUM CHLORIDE, GLYCERIN, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ALCOHOL DENAT., AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, GREEN 3.

    Other questions: What ingredients make it semi-permanent in the second claim? What are the “penetrating” and “amplifying” ingredients in the third claim? In other words, what’s Kao’s equivalent to L’Oreal’s aminopropyl triethoxysilane? (By the way, KMS California is another Kao Brand.)

    The product’s directions emphasize BLOW DRY in all caps, which makes me wonder if heat is necessary to activate any ingredients. For example, Living Proof products really perform best with heat to activate their proprietary polymers.

    • Randy Schueller May 5, 2015, 3:52 pm

      My guess is the polyamide-1 is the “magic” ingredient but I’m not really sure. Yes, heat can help activate ingredients (by cross linking, for example.)

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