My husband insists that all name brand products are stronger, and better than store brands are. You have taught us that there is no difference, as long as the ingredients are the same, listed in the same order, and if noted, the % is also the same. He feels strongest about Listerine, and his dentist agrees with him. But at 5$ vs. 2$, I'm not ready to give in.
Does this matter in areas other than cosmetics?