"Flower Jelly" lipstick

Hi Brains,

So this lipstick that contains a little dried flower, 14k gold flakes, and that is transparent is exploding in popularity in the beauty blog/vlog/instragram world. It looks pretty, but I don't see it as particularly practical.

http://kailijumei.tictail.com/


http://www.cosmopolitan.com/style-beauty/beauty/news/a60309/viral-jelly-flower-lipsticks/

So on to my question:
HOW IS IT TURNING FROM TRANSPARENT IN THE TUBE TO RED OR PINK WHEN YOU PUT IT ON?

I thought that aspect was pretty nifty.

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