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Sometimes the beauty industry disappoints me
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Frequent readers of the Beauty Brains will often read us defending the big cosmetic companies. This has led some to even accuse us of being shills for "Big Cosmetic". Of course, this isn't true but it's an understandable accusation.
For the most part the biggest cosmetic companies (P&G, Unilever, L'Oreal, etc.) create the products that are best appreciated by the majority of people. They spend the most money in research and development, have innovation advantages, and do have the most cutting edge technologies.
Unfortunately, they're not above engaging in some shifty advertising practices. For example, P&G just got in trouble for an Olay ad in which they airbrushed the model's skin so she didn't look as wrinkley.
How discouraging. But it's a good lesson that to keep in mind. ALWAYS be skeptical of advertising no matter who it comes from!! -
Unfortunately, I've become convinced that NOTHING works beyond the basic bare minimum, and I buy stuff based on scent and texture only. I just assume when I see an ad that I'm being lied to. :-(
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I feel the same way.
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Same with me. Between the photoshopping and the meaningless claims, they're about as believeable as the latest Hollywood action flick. Twiggy's skin and Penelope Cruz's eye lashes are right up there with a Transformers movie on the credibility scale.
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O.O Cars don't turn into robots?
I've also started buying basic products. I feel somewhat foolish for spending money on "nicer" things that work as well as my $3 face wash. -
It's great that you have all seen the light.
The secret in the cosmetic and beauty biz is that price and performance are unrelated. -
I've always been suspicious of cosmetic ads. I've got two retired professional photographers in my family, and even without Photoshop, there's so much you can do to "enhance" a photo. However, I didn't completely lose my faith, so to speak, until I saw lingerie ads featuring a third trimester Giselle Bundchen; the bulge & stretch marks that were utterly obvious in candid photos were totally airbrushed out. Now, a pretty woman in an ad doesn't prompt me to buy the product. I just wanna hire the photo editor!
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You know what ticks me off are the mascara ads where the model appears to be wearing false eyelashes. I wonder if they are wearing false eyelashes and putting the mascara on them. Check out the Loreal ads with Eva Longoria. Those can't possibly be her real eyelashes.
Thoughts? -
They are wearing fake eyelashes. There was a bit of an uproar when someone admitted that Penolope Cruz was wearing false eyelashes in the ads that she appears in.( L'Oreal's, I think.) It blew over quickly and nothing changed. There's never a backlash when these things happen so there's no reason for them to stop.
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I thought so! Thanks for the info.
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Actually, L'Oreal was required to take some commercials off the air because of the false eyelash brew ha ha
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