Hi All, Freeze 24/7 first made waves with their Ice Shield face wash, which they have developed to leave a sunscreen on your skin after it has washed all the scum off. The Right Brain reviewed it in March here: http://thebeautybrains.com/2009/03/10/how-does-freeze-247-clean-and-protect-your-face/. She described Freeze 24/7's sunscreen face wash as "real technology driving product innovation." My question is about Freeze 24/7's "signature" Anti-Wrinkle Cream, which uses a different technology containing a natural muscle relaxant found in the body, Gamma Aminobutyric Acid, or GABA. Freeze 24/7 claims the effects are instant and similar to Botox, but without needles, paralysis of the muscle, or other harmful side effects. Here is a link to the Freeze 24/7 site: http://www.freeze247.com/technology3.cfm. What do the Brains think of this technology? Is it as effective and harmless as Freeze 24/7 claims? Any opinions about the effects of long term use?
We haven't looked at it in detail but based on the information you gave shows they did a non-controlled experiment to substantiated their claims. This sounds fishy to me.
Amazing claims require amazing proof. They certainly don't offer amazing proof.
I doubt there is any problems with long term use but there is little doubt in my mind that this product will live up to it's claims. IMO you will be disappointed with the results.
This always sounded weird to me for a couple of reasons:
1) Things don't penetrate your skin at a right angle to its surface. They tend to disperse a bit. What's to prevent a person from "relaxing" her eyelids or other areas when using this cream?
2) Why does it not work on the muscles in your fingers? Like the old joke about people who buy creams to enlarge certain parts of their bodies walking around with one really large hand from applying the stuff. Would you not have to wear gloves/barrier cream like with self-tanner?
Nothing works better than Botox (OK, except Dysport). If there were something that even came close, people would quickly stop having needles injected into their faces. Botox sales have increased steadily year after year and took a hit of only 3% when everything hit the fan at the end of 2008. This is for a product that scares the bejeezus out of a lot of people, has a stigma attached to it, and and aggressively raises its prices every year. If a jar of cream could compete results-wise, Botox (cosmetic) would be nothing more than a Trivial Pursuit answer tomorrow.