Is beard shampoo different from hair shampoo?

I keep seeing a lot of advertising saying that one shouldn't clean a beard with regular shampoo (but, one can shampoo the hair with beard shampoo). Is there really a difference?
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  • It’s just a gimmick. It’s the same thing with beard oils - you can use the same oils you use on your hair for your beard.
  • It’s the same thing with beard oils - you can use the same oils you use on your hair for your beard.
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