Interesting. I know for myself if I had to choose one makeup item to wear, it would be reasonably dark lipstick. This has been my mainstay for makeup since my teens. I have pretty dark lips naturally, so I need to wear a deeper shade to enhance them. I tend to choose a lipstick with tones similar to my natural tones but darker. I like eyeliner, too, but it's a pain to apply. I also think excessively dark foundation on women is very unattractive (which fits with the contrast = beauty for females concept, but could also be because excessively dark foundation is simply unnatural looking).