In a good way.  This site and Paula Begoun.  I ordered something from dermstore.  With it, they sent me a *free* full sized product and two free samples.  In the old days, I would have been psyched--oh, neat!  A free anti-aging serum!  But I just looked at them--antiaging products claiming miracles from magic ingredients [like hyaluronic acid, which I get from my drugstore Cerave].  I looked at them with quiet disdain, said to myself, "that sounds like BS," and started thinking who I could give them away to.