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Salon Selectives is Back - - - Do You Care?
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According to this article from Women's Wear Daily, our old friend Salon Selectives shampoo and conditioner is coming back on the market. This brand, with it's unique mix and match approach to hair care, was quite the rage in the 1980s. It went away for awhile and came back a few years ago in kicky new, hip version. It tanked. Now it's coming back again, apparently in a version designed to appeal to it's original fans.
What do you think? Do you remember this product? Do you care? Would you buy it again or has it already had its 15 minutes of hair care fame? -
I remember the name, however I don't remember anything about it! HA! I may have had my mom buy it for me, but I don't really remember!
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I didn't realize it had gone away. I think this means that I don't care. When you consider the constant flood of new products hitting the market and how far even the most basic products have evolved in the past few years, it's hard to imagine anyone getting excited about an old product. Who's going to buy a shampoo based on nostalgia? I'm sure there are people out there that are very set in their ways and convinced that all the new-fangled products out there are no good (they're the same ones that have been wearing the same lipstick for 20 years and write the company angry letters when it's finally discontinued) and they'll probably be thrilled that it's back but those people are few and far between. Even my mother has discovered Sephora and now has a "lipstick wardrobe."
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It worked for Herbalessences. That one used to look like this in the 70's.
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Herbal essences relaunched with a whole new story and used a very sexy ad campaign to gain attention. What will SS do? I tend to agree with Purple, I don't think nostagia is a good basis for relaunching a brand.
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I vaguely remember this brand.. I think I used to use it when I was like, 10 or 11. So yea.. that would be mid 90s.. it was cheap and the hairspray held really well.
Yea.. took me a whole night to think where I heard the name "Salon Selectives" from..
but ok.. their whole thing is salon quality brand for cheaper price, right? but isn't that whole motto/line of thinking dominated by Tresemme now? -
Didn't someone try to relaunch Breck? Without much success? I think it could be done but the products would have to be completely overhauled to compete with the newer stuff so basically they'd be slapping an old name on a competely new product.
Speaking of relaunched products, I wonder how the new Jordache jeans are doing. Did anyone here run out and buy a pair? In general, I wonder how successful attempts at reviving moribund products have been.
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Some recent relaunches have worked pretty well. Somehow P&G was able to make an old fashioned brand like Old Spice relevant again. They did the same with Pantene (which used to be owned by someone else and looked a lot different).
I haven't heard anything new about the Jordache jeans relaunch. Must not be going well. -
It failed because it was the EXACT SAME SHAMPOO (#1 #3 #5 #7) with a few 'Non-Essential' ingredients and fragrance changed for each formula.
The same for the conditioners (B M H P) did they really expect a different result from formulas that are are primarily identical except for a few 'minor' changes?
Its the same with the current incarnation of Herbal Essences - ONE Formula with different (Useless) 'Exotic' ingredients and fragrances for each 'Type'
And Pantene was much better in my opinion, when it was sold in the department stores. At least they put all all four of those much vaunted 'Pro-Vitamins' (Which used to be called 'The Swiss Conditioners') in each formula and in an amount greater than the fragrance as well as other vitamins. -
jimbear, that pretty much is how all shampoo and conditioners are made. One basic formula tweaked with meaningless ingredients to differentiate. The Swiss Conditioners or Pro-Vitamins didn't ever really do anything for your hair. Vitamins (no matter how much you use) have never been demonstrated to have any positive effects on hair. People just like to have them in there. They don't do anything.
Incidentally, when P&G bought Herbal Essences from Clairol they switched all the base formulas to the Pantene formula. Take a look at the labels. Hasn't seemed to have negatively affected sales. Perhaps people really can't tell a difference. -
Good question about satin. The ingredient in the official nomenclature book of the CTFA lists Satin Silk Extract. So, to put "satin" in your formula you get some silk protein, chemically denature it, and add it to your product.
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Hm, fragrance is really the only thing I'm not that fond of in Pantene. I love the stuff, but it has what must be the most generic blah "shampoo and conditioner" scent in the known universe. I'd love it if they did a berry or floral or pine or something interesting like that ...
Don't really know or care much about Salon Selectives. I get the impression that they sort of started the "mix adn match" craze for shampoo and conditioner, and then everyone else started it and left them behind. They changed the game and then failed to keep up somehow.
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