Hi there,

Antipodes is a range of 'Scientific Organic Beauty' products from New Zealand.  They claim that their products are independently scientifcally validated and the labels indicate that they stimulate collagen synthesis e.g., "Scientifically shown to stimulate optimum synthesis of COLLAGEN PRODUCTION in human fibroblast skin cells by up to 72%."

What does this really mean?  Is stimulating collagen in this way any different to what would happen with other products?  Is it a good thing for my skin? Or is it all a marketing gimmick?

Many thanks in advance!