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Brands owning Brands and their qualities...
  • AmandaElisabethAmandaElisabeth
    I recently saw a list of which companies own which brands of cosmetics.  For example - L'Oreal owns Maybelline, Lancome, L'Oreal, Shu Uemura, etc...

    So why is it that these brands make such different quality products?  They're obviously not competitors, though they are seen like that through the general public's eyes.  Is it just the whole marketing scheme?

    Thank you!
  • Right BrainRight Brain
    There are several reasons that a company could own several brands with differently levels of quality. One reason is that as part of their growth strategy, companies strive to acquire other companies or brands. Through these acquisitions the companies "end up" with multiple brands.

    Also, many companies also find it desirable to sell products at different price points. So, they may have a budget brand sold in dollar stores, a medium priced brand sold in drug stores, and a prestige brand sold in department stores. This allows them to market products to a broader audience through more outlets. (Of course the profit margins are very different across these different price points!)
        
  • AmandaElisabethAmandaElisabeth
    Ah ok, gotcha.

    I wasn't really thinking about it that way....I suppose if they are all the same then it would only cater to one audience.

  • Right BrainRight Brain
    Yep. And it gets REALLY interesting when you realize that some of these mega-companies share the same formulas across different brands (with different color, fragrance, packaging, etc.)
  • BenKelsson
    Whoa - interesting topic! In fact - I wanted to ask you guys about auburn hair color. I can see many of those brands you mentioned above on the link I attached. And they are supposed to be the best?
    I mean, my wife is constantly asking her friends: "Is this color OK, is that color OK" and I spotted they often visit the site I mentioned...
    In fact I believe her friend Tina already purchased some products from that site, but...are those trustworthy?
    The thing is - my wife is planning a makeover (blonde/auburn). I'm just trying to be helpful.
    Will she listen to me anyway?
    :-O
  • Right BrainRight Brain
    @Ben: I took a quick look at your link and saw hair coloring products from L'Oreal and Clairol. They are industry leaders in hair color technology so I would be confident that they' re trustworthy and of high quality. But not matter which brand she uses, red hair color tends to wash out pretty easily!   
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