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Cosmo wasn't always a sex mag
  • I thought this was an interesting observation about Cosmo, a magazine that I used to get in my younger years.  But it also made me wonder which beauty mags are your favorites?
    I love Lucky and Allure.
  • Thats interesting.  I admit to enjoying Cosmo...but not for all the sex stuff...because that I know...haha.  I like the fashion sections and the beauty section.  I also read Glamour and Vogue occassionally.  I try not to spend valuable $$$ on monthly magaizines.  I have to choose which one I want for the month
  • I worked at my college's archives a couple summers ago, which has a women's history collection, and there I enjoyed my ability to read through Helen Gurley Brown's papers as I photocopied them for researchers. It seems as if nearly half a century ago Helen Gurley Brown single-handedly made Cosmo into what it is today. She was a weird type of feminist of the time; back then, many people (read: the media) regarded feminists as lesbians, women who don't care about their appearance, and she advocated that women could both enjoy makeup and being feminine in a traditional sense, but ALSO sleep with their (married) bosses and still be empowered. As long as they worked their way to the top of their careers, that was all that mattered, according to her. Obviously, that's changed quite a bit. They definitely wouldn't endorse anything as ridiculous as sleeping with one's boss to get ahead. But it does seem that the Helen Gurley Brown made it into the (sex) lifestyle mag it is today.

    One particularly interesting paper I remember photocopying for a researcher who was doing a biography on HGB described the type of woman Cosmo writers would keep in mind while writing: "She is 23-26, not in a good job, unsure about what she wants to do with the rest of her life, lacks confidence, is overweight, isn't beautiful... but maybe a little" etc.
  • I have never read Cosmo...but I do read the style magazines and Vanity Fair (which I consider more journalistic than say Allure) when I go to my hair stylist.  Vogue is probably the best of these.
    However, one of the reasons I have stopped subscribing to O and Real Simple is that there is so little of substance in them.  They are full of recommendations for STUFF to buy and it just kind of overwhelms me. FAR TOO MANY MUST HAVES at ridiculous prices.  And I found that O and Real Simple were beginning to resemble each other.  That said I do love Real Simple's design and photography and do sometimes get sucked into buying an issue at the mag rack.
     
     
  • I stopped reading Real Simple when they wrote about shopping cart etiquette; talk about jumping the shark. The only women's magazine that I read regularly is Allure because I'm a product junkie and it's mostly about products with just a little bit about fashion. 
     www.glossedover.com/glossed_over/  excerpts a tip from Helen Gurley Brown's 1964 book "Sex and the Office" every Wednesday. It's incredibly funny and truly disturbing all at the same time. Helen Gurley Brown was one smart cookie, which makes me wonder if everything she ever said or wrote was tongue-in-cheek and the current editors of Cosmo just haven't figured it out yet.
  • While I was working at the archives, a researcher who was writing a biography on Helen Gurley Brown spoke with me and the other staff at length about HGB and her interesting philosophies. I'd like to believe it was all tongue-in-cheek too, but she, at least, didn't believe HGB was anything but sincere, and she's even met her. She's an incredibly interesting person to learn about nonetheless.
  • Come on! Am I the only one who reads Cosmo BECAUSE I like the sexy articles? I can get beauty and fashion info anywhere!  Please don't tell me everyone is a prude like Lefty.
  • No, Sarah Bellum, you are not the only one. And I agree with you, I think we can get better beauty and fashion info other places, actually, Cosmo doesn't devote a ton of space to those parts. For me though, the sexy articles have become so repetitive. I found myself reading the same tips and tricks over and over. Eventually, I just stopped buying the mag, and ended up sticking with Lucky, Allure (which has been sucking lately, and I also don't entirely trust their reviews ever since word got out about a certain lawsuit) and the occasional Vogue.
  • I was sorting through old magazines and realized that the last 1/2 dozen covers of Allure are virtually identical. Two were so similar that I thought I had two copies of the same issue. I also realized that I hadn't given any of them more than a cursory glance so I should probably just stop buying it.  I've never thought much of their reviews but I wasn't aware of any lawsuit. What's up with that?
    I confess that Cosmo is the first thing I pick up in line at the grocery store and at the hair salon and the first thing I read is the sexy stuff but it's usually the same old stuff being rehashed. The really entertaining stuff is in Men's Health. It gives you a whole new perspective; like spying on the enemy.
     
  • PR:  LOVE Men's Health!  I totally forgot about that one!  The first time I read one I was immediately pulled in.  My husband's colleague has a subscription to it and I always pick it up when I am in Pittsburgh visiting (which really isn't often).  I end up taking it home with me and he gets soo mad.
    I think I REALLY pick up Cosmo because I do listen to Cosmo Radio on sirius and they are always talking about something interesting from it.  Yeah the sex stuff is fine and I agree you can get beauty and fashion from plenty of other mags.  Perhaps I am just being brainwashed by these radio hosts...lol  Oh well, I find their programming very entertaining....it is SUCH a guilty pleasure
  • I will freely admit I do not like any magazines. Beauty or otherwise. I prefer to read books. I do get Allure, however. Not because I really want to, but because mom had me order some lotions from HSN for her and they came with a year's subscription. I usually flip through them, find nothing worth reading, and toss them in a corner. I'll probably take them to work for the others to read in the breakroom.
    However, I did read a beauty book a few years back I enjoyed, even though since it was published in the 70s a lot of info was out of date. It was called The Master's Way To Beauty. I also purchased on eBay another 70s beauty book, Looking Terrific. Soon as I get through with my To Be Read pile I'll read it. (The others are all library books. Three Hamish MacBeth mysteries and Multiple Bles8ings which I'm reading now. I just finished Watchmen last night.) But I flipped through it and find that I agree with a lot of what she says to do. Like for fatties like me, don't wear bold patterns!
  • Jami- interesing beauty book suggestions.  I'll have to look them up in my local library.
  • You might not find them because they were published in the 1970s. I happed on Master's Way To Beauty in the Salvation Army. (Masters, BTW, is George Masters. A very famous makeup artist - he's the one who did Dustin Hoffman's makeup in Tootsie. I believe that the Warren Betty movie Shampoo was inspired by him as well.) The other I bought on eBay.
    Still, you might try. If they can't find them, ask them if they can possibly get them on an  Inter-Library Loan. Some libraries in the US (I'm just assuming you live here, but if you don't maybe where you live have a similiar program) will make special loans to libraries outside their system. I've gotten books from New York and Utah. (I'm in California.) It can get costly however as some libraries do charge for the loan. Especially if it's a Last Copy - only copy left in their system.
  • lol... i dont need sex tips from magazines. I don't need help to get laid.

    As for style and fashion... well google is free.
  • Jami, you should check out Peculiar Beauty: peculiarbeautyblog.blogspot.com

    Shampoo is an awesome movie!
  • Curses, PB is how I found The Beauty Brains!
  • Ha! Great minds think alike!
  • Whenever I tell my husband about something I've read in Cosmo he either laughs or shudders.