if it's a marketing ploy how do you explain the look of cellulite? it's not just plain fat, it's very textured fat that looks different from the fat found on the rest of the body
"Does your skin look like an orange peel? Actually there is no such thing as cellulite, but the term seems to describe a dimpled appearance to the skin for most people. What you are looking at is hypertrophied fat cells or fat cells that are full of fat rather than partially full.
No cream, gadget or supplement will rid your body of dimpled skin. Only way to reduce dimpled look to skin is exercise to reduce body fat and increase underlying muscle. Aerobic exercise is great to reduce body fat and weight lifting increases muscle mass. If you aren't sure what exercises to do, contact an exercise physiologist or a certified trainer for guidance.
Or are you referring to cellulitis which is a reddened area to a specific area of skin? Cellulitis is an inflammation of the tissue just beneath the skin. If this is what you are referring to, I would recommend you see your doctor as blood clots also cause a reddened, hot area to the skin close to a blood clot." http://www.dietitian.com/nails.html#6