Click here to visit the Beauty Brains blog.
Welcome to the new Forum. Please feel free to start a new discussion.
Will beauty product companies ever run out of new names for new products?
  • At Walgreen's today I saw a new L'Oreal lipstick line called Colour Caresse. Nice name! It got me thinking, will companies ever have to start recycling names for products? Especially names for colors. There's only a finite number of ways you can describe the color red, isn't there? Or is the product-naming department where English majors go to get good-paying jobs?
  • I doubt we have to worry too much about running out of creative product names. 

    Remember back when BBQ potato chips were just called "BBQ-flavored?" Now they're called "Tangy BBQ," "SmokeHouse BBQ, "BBQ and Sweet Vidalia" etc etc. There are ALWAYS more adjectives that marketers can add to a product name to make it sound new and exciting.  

    Red
    Blood Red
    Twilight Blood Red
    and on and on and on....
  • all they have to do is to hire people like you said with English majors or even poets I am a poet and my strength is creative writing and I am never at a loss for creating band names (yes I imagine band names in my head) and usernames. Trust me get someone into creative writing it is infinite. describing the color red one could draw upon pop culture tropes and figures with red hair, goddesses of fire, plants that are red, red flowers, anything that has to do with passion and desire because red is a symbol of those things. You could name a product by literature, the "fire" of romance...etc. I notice a lot of products right now no bullshit tell you exactly what they do like "miracle wrinkle removal wipes away years in a day antiaging"