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What Does “Reduces the Appearance of” Mean in Beauty Claims?
  • Bluecatbaby asks…I don’t understand what it means when companies say that a skin care product “reduces the appearance of” something like brown spots, redness, or wrinkles. It sounds like vague advertising words to me. Is the implication that it doesn’t really do anything to physically change the brown spot, etc.? The Beauty Brains respond: Essentially [...]