Japanese cosmetics stores fellow a kind of "philosophy" called "omotenashi". (This word will be very heard in the western world due the Olympic games in Japan in 2020).
Here the "omotenashi" is explained in general:
And here is explained how "omotenashi" is specifically applied in cosmetics stores:
Due the preference of the Japanese consumer for the "omotenashi" way, French chain cosmetic stores like Sephora aren't in Japan.
I'm curious: would you like to be treated like the way is showed in the articles? Or do you still prefer a "Sephora system"?