There is this product called Hourglass Ambient Lighting Powder in Dim Light that claims to... "capture, diffuse, and soften the way light reflects on your skin", "illuminating particles are one of the first ever to exhibit both photoluminescence and color-correcting capabilities", "photoluminescent technology" etc. I dont see how its different than other shimmery powder products.
They appear to contain an ingredient called Polymethylsilsesquioxane/benzimidazole/diamond copolymer. My guess is the "diamond" part is would be a very small industrial dimond that serves as a seed for the polymer to condense around, the siloxane bit provides an interesting backbone/light diffuser and it's the benzimidazole bit that does the interesting new bit.
It works the same way as optical brighteners in laundry liquids or black light ink/paint in that it will absorb light in the UV range then remit it in the visible spectrum, giving off a bluish glow, so will appear brighter than it really is.
In addition to what alchemist said, note that the product also contains Hdi/Trimethylol Hexyllactone Crosspolymer which is a powder consisting of tiny (12 micron) spherical particles which scatters light, reducing the appearance of fine lines and wrinkles.
Remember that there is a spectrum of functionality for products like this.
On the low end, "any shimmer product" could be just something that contains talc and mica. That kind of product would cover wrinkles to some extent but it wouldn't diffuse light very well because because the particles are not optimized to fit inside wrinkles.
On the high end you have products like this that contain polymers that ARE optimized for wrinkles and that would do a better job of diffusing light.
Without extensive testing all we can really say about this product is that it looks like it contains state-of-the-art ingredients but these ingredients are available in other products that you might be able to get cheaper.
It looks like this is one of those cases where you'll have to try it to see whether or not it meets your expectations.
Maybe you could write a article called ingredients to look for in light correcting products to help more people that were confused by this issue. This certainly helps me. Thanks.
That Too Faced product doesnt have anything special in it that you couldnt find for cheaper and they make a false claim that the gold is for its "skin firming" properties.
I love the way the claim is phrased on the website: "Pure Gold has been praised for its reported ability to tighten skin and reduce the appearance of imperfections."
"Praised for it's reported ability??" How lame it that?