Hi! A while back I read an article about an "innovative" new hair product called "No Frizz" by Living Proof. The article stated that this product was an amazing new anti-frizz product for hair, silicone-free, that works better than anything else before. They use something called "PolyfluoroEster". I was wondering, from an ingredients standpoint, what the brains think of this product? It's so expensive and I want to be sure nothing else exists like this on the market (for cheaper) before I spend the big bucks. Thanks!