Help with product review

Hi, this is Ling, blogger at The Cosmetic Critic.
I was hoping you guys could help me with a product claim for a review. It's regarding collagen, which I know can't penetrate the skin and have any effect in preventing aging (oh, and if you know of any articles that I can link and read up on that claim that would be great. Currently, I'm going to go with Musical Houses post on it -
The product is the Etude House Collagen Eye Gel Patch. It says on the packaging (in bad english) "Hydro-gel under eye patches formulated with collagen to revitalize and improve appearance around eyes."
I just want to clarify something - Etude House isn't claiming that the collagen in the product is what is "revitalizing and improving the appearance around eyes" and that this product isn't claiming to actually improve the eye area (since it says appearance) or prevent any aging. Right? Or are they misleading people with bad science? Commas make a big difference it seems...
Hm... bad science or bad marketing, which is worse?


  • You're right. 

    To be completely accurate, the claim should be written with commas: 

    "Hydro-gel under eye patches, formulated with collagen, to revitalize and improve appearance around eyes." 

    This way it's clear that the product (NOT the collagen) is responsible for whatever revitalization and improvement it provides.  
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