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Aveeno Nourish+ Hair Care Collection
  • I just read about Aveeno's new hair care line and was immediately skeptical. Can the Beauty Brains or any other knowledgable users shed some light on this? Here is a product description I read:

    AVEENO NOURISH+ is a revolutionary hair care line from AVEENO because it combines nature + science to nourish damaged hair back to life in just three washes.

    AVEENO’s exclusive Nourishing Wheat Complex has a positive electrical charge, which attracts to the negatively charged damaged parts of the hair follicle. When the complex is attracted to the damaged areas, it delivers the right amount of proteins needed to help moisturize and repair dry and damaged hair. All in a bottle.

    The complete line up will contain NOURISH + MOISTURIZE Shampoo and Conditioner, NOURISH + REVITALIZE Shampoo and Conditioner, NOURISH + VOLUMIZE Shampoo and Conditioner, NOURISH + SOOTHE Shampoo and NOURISH +Condition Leave-In Treatment.

    As soon as I saw "mixing nature with science" I immediately became skeptical. Can this actually work on hair? Thanks!
  • So the shampoo I'm currently using isn't attracted to my hair? This is totally going to damage my hair's self-esteem.
    I really like Aveeno products and can usually ignore the silly claims but they've really outdone themselves here.
  • Your shampoo clearly creates a halo around your head where it can't penetrate your hair. Perhaps your hair repels all other types of shampoo?
  • That explains why I have a halo that I clearly don't deserve.