Could you please share your opinion on the technology behind hair product Olaplex (olaplex.com) that is supposed to help prevent damage that occurs during chemical treatments, such as bleach, perms, relaxer, keratin straightening, etc?
Its main ingredient is Bis-Aminopropyl Diglycol Dimaleate.
And could you please compare its effectiveness to traditional ways of slightly buffering damage (for example, coconut oil, hydrolyzed proteins)?
I think these are the relevant patents, just in case:https://patentscope.wipo.int/search/en/detail.jsf?docId=WO2015017768&recNum=1&maxRec=&office=&prevFilter=&sortOption=&queryString=&tab=PCTDescriptionhttp://www.faqs.org/patents/app/20150034117http://www.faqs.org/patents/app/20150037270http://www.faqs.org/patents/app/20150034119
Ingredients of Olaplex products:No. 1 (directly added to chemical treatment at salon) Ingredients:
Water (Aqua), Bis-Aminopropyl Diglycol DimaleateNo. 2 (salon) and No. 3 (home) Ingredients:
Water (Aqua), Bis-Aminopropyl Diglycol
Dimaleate, Propylene Glycol, Cetearyl Alcohol, Behentrimonium
Methosulfate, Cetyl Alcohol, Phenoxyethanol, Glycerin, Hydroxyethyl
Ethylcellulose, Stearamidopropyl Dimethylamine, Quaternium-91, Sodium
Benzoate, Cetrimonium Methosulfate, Cetrimonium Chloride, Fragrance
(Parfum), Polyquaternium-37, Tetrasodium EDTA, Butylphenyl
Methylpropional, Etidronic Acid, Ascorbic Acid, Phytantriol, Prunus
Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate, Aloe
Barbadensis Leaf Juice, Panthenol, Simmondsia Chinensis (Jojoba) Seed
Oil, Citric Acid, Potassium Sorbate