Soap Based Liquid Facial Cleansers are soap?

So I know there are Surfactant based cleansers like Neutrogena fresh Foaming Cleanser, Very gentle low surfactant formulas like Neutrogena Extra Gentle Cleanser. There is a new type of cleanser that I am not able to decide if it is better or worse than the ones mentioned above. This has natural oils like Coconut Oil, Olive Oil etc + Sodium Hydroxide. The manufacturer  claims that this is not Soap but a surfactant and since it is 100% natural, this is milder than any surfactant based facial cleanser. Is this possible? It certainly is not a bar soap but I worry about the Ph, Drying effect or comedogenicity.

http://organicshop.in/rustic-art-organic-rose-face-wash-100-ml


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