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Beauty Brains Lie About This Posts?
  • Dreniva
    Beauty Brains Lie About This Posts?

    Are salon products in regular stores the same as those in salons
    http://thebeautybrains.com/2006/06/11/are-salon-products-in-regular-stores-the-same-as-those-in-salons/

    Should You Buy Salon Products at Salons?
    http://thebeautybrains.com/2008/06/21/should-you-buy-salon-products-at-salons/

    How Beauty Salons Lie To You
    http://thebeautybrains.com/2006/12/30/how-beauty-salons-lie-to-you/



    But L'Oreal says:


    What is Diversion?

    If you don't know the answer to this question — you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.

    Diversion is when products are sold in "unauthorized" places. For example, all genuine L'Oréal Professionnel products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
    Why Diversion is Bad

    Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. L'Oréal Professionnel states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic L'Oréal Professionnel product that will perform as tested.
    Are You in Danger?

    You could be. Contaminated or counterfeit products could cause irritation or even infection.
    Who is Diverting Products?

    Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.



    More here:
    Anti-Diversion Policy
    http://us.lorealprofessionnel.com/_en/_us/pages_transversales/anti_diversion.aspx
  • mo
    And you trust what L'oreal has to say ?
  • tsunamino
    Sounds like they just want you to pay premium prices at salons. Remember, the salon gets a chunk of the profit! If I were a big corporation, I'd want to stop discount stores as soon as possible and use any source of biased media that I could.
  • Curses
    I can't comment about L'Oreal Professionals specifically, but I've seen the "only guaranteed in salons" blurb on many other bottles. I guess if the only places outside salons you found these products were at dollar discount stores, or being sold out the back of a van, I'd believe their diversion story. But think about it: you can find all of those salon brands at Target, Walmart, and all the other big box stores. That means they're shipping out MILLIONS of units that end up outside salons. Either the salon brands didn't notice when their sales went up by a few orders of magnitude, or they're intentionally selling to non-salon vendors. Also, I doubt the big boxes could get away with selling "unauthorized" salon products across the country for very long without getting caught. From the salon brands perspective, though, issuing a diversion statement is a great tactic. They can appease their small salon vendors while still making big bucks off the national retailers. Customers who purchase from a salon feel like they're getting an added benefit for that premium price tag and will continue to shell out extra. Meanwhile, even at a discount, they still make profit off the big box stores because of the sheer volume of sales. Also, if you bought outside of a salon and have a problem with their product, they may even be able to claim that their not liable since it didn't come from a salon! (I'm not sure if that last part makes any legal sense, just speculating.)
  • Left BrainLeft Brain
    This has got to be the most laughable marketing campaign I've ever seen.  L'Oreal can't stop diversion of their products to Walmart, Target, etc?  You mean they can't stop their biggest customers from selling illegal versions of their product? 
    Ridiculous!!
    If there is a single bottle of Redken or Matrix in Target or Walmart it's only there because L'Oreal wants it there.  And why wouldn't they?  Sales in these stores dwarf any kind of sales they might make in beauty salons.
    What I find most puzzling is that the L'Oreal website continues to propagate the myth.
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