Why do facial moisturizers come in small bottles?


I was curious if there was any chemical reason for why facial moisturizers come in small (small being anything < 6oz) bottles. My boyfriend wants to start using a facial moisturizer with an SPF, but believes that the small bottle with the high price is all marketing and profit driven. He's seen reasonably priced facial lotions that get expensive when SPF is added. I realize that this might be more of a marketing question, but any insight you can offer would be helpful.



  • So do we call you Christine or AnitaPorpoise? Or AP for short? At any rate, the answer is part science and part marketing. 

    Some anti-aging ingredients (like UV absorbers, retinol, and niacinamide to name a few) are expensive. Selling lotions with these ingredients in small bottles helps keep the cost down. 

    On the other hand, there's lots of money to be made in an industry where many people believe that "more expensive is better." If a special anti-aging potion is sold in a small, yet expensive, bottle it MUST be great, right? (Hint: the answer is not necessarily.) 

    Tell your boyfriend he needs to... 

    1) Identify what benefits he's looking for. (Just moisturizing? Moisturizing with SFP? Or is he trying to get rid of existing wrinkles.?) 

    2) Look for ingredients that are proven to deliver those benefits. 

    3) Shop for products from reputable companies which contain those ingredients until he finds one he likes and can afford. 

    4) Go to iTunes and write a review of our podcast. (I realize that step #4 has nothing to do with your question but I thought it was worth a shot.) 
  • Your boyfriend needs to be specific about what ingredients suit his skin, because a lot of people are allergic to chemical moisturizers. IMO, Measurable Difference Argan Oil Instant Face & Body Moisturizer is going to be the best for him. It comes in a small easy-to-carry 4 oz bottle and is reasonably priced. I have used other brands as well but apart from being expensive, they had irritating after-effects. Argan Oil is good for me as it gives my skin a  glow I always wanted. Check this out and let me know what your boyfriend thinks about it. 

  • My un-educated opinion about bottle size, besides ingredient costs mentioned by Randy, is that they're small enough to fit in a purse. "Facial" moisturizers are a product that seems to be designed for women to wear under make-up and whatever else we do to our faces. : )

    Has he tried a body moisturizer or a simple moisturising sun-screen?  The cost/bottle size for those are much more reasonable if that is his main concern.


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