I've been researching to write a blog post about this claim, but I'd like you guys to share your opinions.
From what I know and learned after some research, there was never any legislation regarding this claim in particular, and it actually only serves as a "guideline" for the consumer. It doesn't guarantee anything. Besides, now that animal testing has been banned in cosmetics (happily), these claims must be substantiated in human testing, with no standardized protocols.
From the products you know, and the feedback you have from pacients, how much does it mean? Do you have any considerations to add?