Say goodbye to Max Factor

Guiness

P&G phasing out Max Factor in US.
The Procter & Gamble Co. plans to phase out U.S. distribution of the century-old Max Factor makeup brand, a spokeswoman said Thursday. The Cincinnati-based consumer products maker said it plans to keep selling Max Factor overseas, where its sales have been strongest, even after it ends U.S. sales of Max Factor products in early 2010. Spokeswoman Anitra Marsh said sales of CoverGirl makeup have risen the past eight years and are nearing $1 billion a year, while Max Factor sales, which total $1.2 billion a year globally, have been better overseas.
http://www.google.com/hostednews/ap/article/ALeqM5iEpM100yievS3bpvB7NXtbeKzO5AD98K4VUG3
I'm soooo disappointed. I really like MF mascaras and I just found the perfect nude lipstick yesterday.

JamiSings

Well, let's face it, with the Max Factor heir being a rapist, people are going to be turned off by the name. It's like how I refuse to watch Roman Polanski movies since he is a fugative from justice. (For those who don't know back in the 70s he drugged and raped a 14 year old girl. Then fled America when he was properly sentenced for his crime.)
They'll probably still make the same stuff, just under a different name.

PurpleRules

I'm disappointed but not surprised. It's been getting harder and harder to find products, which I assumed was because they didn't sell well. I guess I was right.

JeffB31

I have to say that I will miss it. I worked for Max Factor as their National Makeup Artist in the 60's and still have many fond memories. It's a shame what happened to it.

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